pantone

Color accuracy is an unheralded art form in the printing industry. Printers can go to great lengths to guarantee their clients are getting as close to the shade they requested as possible. It’s no small feat considering the number of possible ink permutations. The customer is nevertheless always right. As such, even if it often gets overlooked as a key component of the printing process, inspect...
pexels-photo

Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But how can you create such a logo? I recommend that you don’t start with a pen and pencil, or gr...
What_is_B2B_Marketing

This is a new age of technology, where online branding and internet marketing have spread across every industry and business size, those that cannot rise to the standards of this digital world quickly fall behind. It wasn’t very long ago that many in the marketing world even predicted that in this new era of business, traditional marketing tactics like print would one day begin to dissipate and sl...