pantone

Color accuracy is an unheralded art form in the printing industry. Printers can go to great lengths to guarantee their clients are getting as close to the shade they requested as possible. It’s no small feat considering the number of possible ink permutations. The customer is nevertheless always right. As such, even if it often gets overlooked as a key component of the printing process, inspect...
pexels-photo

Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But how can you create such a logo? I recommend that you don’t start with a pen and pencil, or gr...

The Reprographic printing industry is rapidly changing as we move further into the new age of technology. There are now printers like the HP 5000 that are capable of producing color line drawings for the pretty much the same cost as a normal black and white print. The pictures below show just how much builders, engineers, and architects can benefit by printing in color in many different project ca...

INTRODUCING OUR BOOKLETMAKER The Morgana BM 350   Take your marketing and training materials to a whole new level with the new features our booklet maker provides. Check out our video to see it in action!   [embed]https://youtu.be/imFwxaHOBNs[/embed]  NEW FEATURES INCLUDE:  Larger Capacity: Can now create booklets up to 140 pages (35 bo...
What_is_B2B_Marketing

This is a new age of technology, where online branding and internet marketing have spread across every industry and business size, those that cannot rise to the standards of this digital world quickly fall behind. It wasn’t very long ago that many in the marketing world even predicted that in this new era of business, traditional marketing tactics like print would one day begin to dissipate and sl...

As a business to business printer located in San Diego, at Replica Printing we are always looking for ways to help our customer's businesses grow and thrive. One of the best and easiest ways we help some of our customers do that is through printing their yearly or quarterly catalogs to promote their products. One main misconception about catalogs is that they're outdated and  shouldn't be used ...
Why Do Printers Use CMYK-03

In elementary school we are taught that Red, Yellow, and Blue are the primary colors, so then why do printers use CMYK (Cyan, Magenta, Yellow, and Black)? And why do TV’s and monitors use Red, Green, and Blue? The answer is actually pretty straight forward and easily explained with a few pictures. Additive vs. Subractive The first thing to understand about colors is the difference between bein...

In the digital age we live in marketers are well trained in all forms of online advertising. Consumers are bogged down and distracted by hundreds of online advertisements weekly. Billions of dollars are invested in advertising each year, and I am here to tell you today why a bigger proportion of that should be going towards investing into direct mail. Without any further delay, here are 10 reasons...

Many people are not familiar with the basic uses and advantages of digital printing, or even what digital printing is. In a past blog post, we have covered specifically what digital printing is in great detail, but I will go over a quick recap now before I get to what digital printing can do for you. What is Digital and Offset Printing? To start off, there are two main forms of printing used...

Choosing the Right Show Making the right decision on what show to attend can make or break your trade show booth. You want to know your target audience you are looking to reach for your booth and choose a show that will be filled with those types of individuals. The more people that will be interested in your booth's category will ensure more visitors to your booth. Pre-Register for the Event A...