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Regardless of what industry you belong to, you will always need paper materials and these materials need to look their best at all times. They need to be protected from the unexpected and make a statement. That’s where lamination comes in. Lamination is a process used to coat your paper documents, presentation materials and signage with a thin transparent film. It is the best way available toda...
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Despite the attention given to digital marketing, print marketing hasn't lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan. Brands should be looking at print as an opportunity right now to get and keep attention with their audience. Here are 6 reasons your business should use...
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A name and number scribbled on a napkin or scratch piece of paper doesn’t cut it in today’s business world. You need crisp printed text and graphics that reflect you and your company’s attention to detail. You don’t want current or potential customers to get the impression that your business can’t even afford quality business cards Your Leading Print Shop Being one of the leading print shops in ...
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The use of color for your promotions, presentations, and displays is the best way to get your audience’s attention. Even though color copies cost a little more than simple black and white copies, there are many advantages and benefits of using color print as a part of your business strategy. Using color is a great way to highlight key items in your publications, as well as make them more memora...
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Color accuracy is an unheralded art form in the printing industry. Printers can go to great lengths to guarantee their clients are getting as close to the shade they requested as possible. It’s no small feat considering the number of possible ink permutations. The customer is nevertheless always right. As such, even if it often gets overlooked as a key component of the printing process, inspect...
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Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But how can you create such a logo? I recommend that you don’t start with a pen and pencil, or gr...
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This is a new age of technology, where online branding and internet marketing have spread across every industry and business size, those that cannot rise to the standards of this digital world quickly fall behind. It wasn’t very long ago that many in the marketing world even predicted that in this new era of business, traditional marketing tactics like print would one day begin to dissipate and sl...