Professional Printing & Business Card San Diego
If you’re a business owner, business card printing is a must-have. Trust us — this is one paper product you should never leave home without! Business card printing services continue to be one of most popular, custom printing requests because 1) they’re inexpensive, and 2) they’re an effective ways to advertise yourself, your product and services. These are particularly impactful for a small business who may have limited advertising dollars.
Replica Printing in San Diego has been the go-to for business card printing and digital printing services of all kinds for nearly 20 years. From realizing personal projects to supporting the advertising and marketing needs of a wide range of San Diego Business types, Replica is the go-to printing service in the San Diego area.
Unsure where to start? No problem! Most printing services (Replica included) are happy to help customers get started and even offer creative consulting in their San Diego store. But, in case you need a few tips, here are some things to consider before hiring a business card printing service or starting your business cards project on your own:
Consider your target audience
When it comes to creating an effective business card (and truly an overall effective marketing strategy) the first step is always identifying and understanding your target audience and your industry as a whole. Work in the website design biz? Take a peek at what your competitors are doing and who they’re targeting — perhaps it’s other small businesses who need help with their websites or maybe it’s non-profits. Whatever the case make sure your business card speaks clearly to those whose business you want to attract.
Streamline messaging
Once you know exactly who you’re trying to reach, make sure the lingo you choose reflects who they are. This is where you’ll need to better understand your demographic, including details around their age, gender, pain points, and so on.
The more you know about your audience, the better positioned you’ll be to craft messaging that will resonate with them. Communicate using your target market’s language. When in doubt, there’s no harm in doing a quick search to see what your competitors are doing. Also, consider your region. Consider what’s special and attractive to your San Diego customers and lean into that.
Don’t forget about your hero statement
A hero statement is a short phrase or motto that positions who you are within your given industry. When it comes to business cards printing, a hero or positioning statement can not only quickly communicate what it is you do, it can also help set you apart from your competition.
Stumped? Think about what defines your brand, values and beliefs. What makes you — you? This is your chance to shine and make your business card memorable!
Make sure it is easy to read
To create a really lasting memory of who you are and what your business specializes in make sure that the message is easy to read.
Use easy-to-read fonts (don’t go too small!)
Make sure to clearly expressing the product or service you offer
Aim for simplicity in color and design elements
Don’t forget your critical info
Most standard business cards are around 55 x 85mm — they’re small! So while you definitely need to be economical about the info you put on the card, you don’t want to forget about the most important details. Aside from your branding, at the very least you’ll need to include:
Your name and company name
Business location
Job title
Contact info (phone number, email address and any social media pages)
Pro Tip: Let white space be your friend. White space can not only leave room for recipients to jot down notes about you, it also cuts down on visual noise so people can really focus on what it is that you provide or do.
Proofread (And then again, for good measure)
Once you’ve got all your messaging and made your color and font selections it’s time to take out the red pen and put your editor’s hat on before putting any printer ink to paper. After you’ve reviewed several times, have someone else proofread it too. Often, when we’ve written something ourselves or have reread the same sentence over and over it’s easy to miss simple grammatical mistakes.
So, ask a buddy to take a look for you. Your business card is a reflection of both you and your business and no one wants a typo to overshadow all the incredible services and products you provide. The good news is Replica can offer proofs so you can make sure you like your cards (and have a second opportunity to catch any mistakes) before printing a whole batch.
Get creative
The world is your oyster when it comes to business card design these days. From paper type and paper finish to size and shape there’s a lot of options when it comes to business card printing. While most agree that less is more, certain colors or materials can also help add to the messaging of what your company is all about. From standard to specialty papers, find the right look for your card. Be mindful to select colors and design elements for your business cards that complement your brand and your industry.
Hire a professional printer
As you can tell, business card printing and design is a bit of an art. The good news is you don’t have to do it all alone! Replica can help make sure your San Diego business cards are not only one-of-a-kind, but are professionally printed. They can help make sure your business card printing is done correctly, keeping all those design best practices and dimensions in mind.
Have a design in mind but want a pro’s opinion? Your search for the best business card printing in San Diego is over! Contact Replica and request a quick quote. Have other business needs in mind too? From stationary and cards to large format print needs, the Replica team can help take on just about any project you have in mind!
About Replica Printing
Replica Printing Services has been a trusted San Diego Printer since 2001. For 20 years, we have been providing superior service and quality prints at affordable prices to local San Diego businesses and professionals. We are family-owned and operated by a close-knit team of printing experts. Let us print your business’ best impressions.
