A local printer offers convenience, quality, and customization. An online printer could never.

Local Printer vs. Online When comparing apples to apples, the quality, service, and know-how of the local printer win every time, but comparing an online printer to a local commercial print shop is more like comparing apples to oranges. The two could not be more different. When using an online printer, you sacrifice consistent quality and customizability for price. However, when using a local...
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Direct Mail Featured photo

What is Every Door Direct Mail (EDDM)?       Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. This service, through USPS, allows companies to easily and inexpensively send a marketing message to entire neighborhoods or geographic areas. Studies have shown that 76% of consumers trust dire...
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With augmented reality and print the possibilities are nearly endless.

Augmented reality is a developing new technology, and with a wide range of uses, AR is looking to become the next biggest thing. Already, AR is in the hands of consumers. Games like PokemonGo and AR Stack have brought augmented reality into the mainstream, and companies like IKEA have taken advantage of the technology to allow customers to virtually test their furniture before they make a purch...
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Design software can be confusing. Do not let all the numbers and colors throw you off.

Choosing a color scheme for any logo, flyer, poster, pamphlet or brochure can be difficult, especially if you have no experience in graphic design. However, if you have the right knowledge and know how to use the tools available to you, finding the perfect eye-catching color palette will become much easier. In this post, we will introduce the basics of color theory and share our best tips for c...
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Considering this is a blog post, it is almost certain that you are reading this on a screen, but you probably did not realize that there is arguably a better and more effective way to comprehend all the information that will you are going to read in this post. Printing out and reading the article the old fashioned way, actually has a ton of benefits that most people do not realize and have simply ...
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pantone

Color accuracy is an unheralded art form in the printing industry. Printers can go to great lengths to guarantee their clients are getting as close to the shade they requested as possible. It’s no small feat considering the number of possible ink permutations. The customer is nevertheless always right. As such, even if it often gets overlooked as a key component of the printing process, inspect...
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pexels-photo

Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But how can you create such a logo? I recommend that you don’t start with a pen and pencil, or gr...
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The Reprographic printing industry is rapidly changing as we move further into the new age of technology. There are now printers like the HP 5000 that are capable of producing color line drawings for the pretty much the same cost as a normal black and white print. The pictures below show just how much builders, engineers, and architects can benefit by printing in color in many different project ca...
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INTRODUCING OUR BOOKLETMAKER The Morgana BM 350   Take your marketing and training materials to a whole new level with the new features our booklet maker provides. Check out our video to see it in action!   [embed]https://youtu.be/imFwxaHOBNs[/embed]  NEW FEATURES INCLUDE:  Larger Capacity: Can now create booklets up to 140 pages (35 bo...
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What_is_B2B_Marketing

This is a new age of technology, where online branding and internet marketing have spread across every industry and business size, those that cannot rise to the standards of this digital world quickly fall behind. It wasn’t very long ago that many in the marketing world even predicted that in this new era of business, traditional marketing tactics like print would one day begin to dissipate and sl...
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