Direct Mailing Services in San Diego
Direct Mail San Diego
San Diego Direct Mail & Print
How effective is direct mail in marketing?
Direct mail can be very effective. A recent study showed that direct mail campaigns produce sales five times greater than email campaigns, whereas direct mail and email marketing campaigns get comparable response rates. Combining email with direct mail resulted in the best outcomes of all: sales six times greater than generated email alone.
Direct Mail Stands Out. One marketer quoted by Vox reports that young people get hundreds of emails a day, but just a few pieces of actual mail. In the same way that digital-first companies like Warby Parker and Glossier have started opening physical stores to create a special experience, it is a way to stand out from the crowd by sending physical mail.