Replica Printing Services

How to Get An Accurate Custom Printing Quote

If you’re looking for a custom printing quote for marketing services, branded packaging, or other printing jobs, it’s important to keep a few things in mind so you can successfully:

  • Get the most accurate printing quotes
  • Minimize reprinting/errors and
  • Save time and money
custom printing jobs
printing industry

#1. Nail Down What Type of Printing Work You Need

Custom printing jobs can range from small personal printing projects to high quantity orders. So, to truly get a precise quote, make sure to get as specific as you possibly can around the type of printing materials you need. Remember, printing quotes will only be as exact as the details you’re able to provide. With that in mind, the first step towards really honing in your custom quote is determining what your print needs will be used for specifically. The most common include:

marketing materials
marketing
1. Sales & Marketing Products

Custom printing work for sales and marketing collateral usually includes projects such as:

  • Brochures. Helps share information in a visually engaging way.
  • Booklets/readers. Highlights your products or services with a clean, easy-to-read format.
  • Flyers. Advertises your business, product or upcoming event with eye-catching details and art.
  • Business cards. One of the most popular, custom printing requests, business cards are one of the most inexpensive, yet effective ways to advertise yourself.
  • Presentation folders. Professional presentation folders can tie everything together and keep your branding or messaging aligned.
  • Posters & banners. Helps advertise athletic events, concerts, speaking engagements, etc.
  • Trade show collateral. Similar to posters and banners, trade show collateral advertises and informs for expos, demos and showcases.
  • Stationary. Adds a personal and professional touch and can help unify branding.
training material
2. Training & Education Collateral

Trainers, consultants, and educators often need advanced digital printing, professional binding, and quick turnaround for training and educational material needs. We create manuals, handbooks, and other materials that facilitate a productive, efficient, and consistent transfer of knowledge to attendees and students. Our training and educational materials include:

  • Large format teaching aids
  • Educational books
  • Booklets
  • Training manuals/handbooks
  • Job aids
  • Reference material
  • Product manuals
reprographic printing
3. Reprographic Printing

Large format printing, copying, or scanning is often needed for black & white or color construction documents and blueprints, as well as large signs and posters. Typically, a custom printing quote for these types of documents will take into account the use of the latest wide format print technology, which produces high-quality prints, copies, or scans up to 36 inches wide.

direct mailing services
mail printing
4. Mailing Services

Direct mail marketing is an effective approach to marketing which often helps local businesses save both time and money while increasing response rates.

Some businesses use direct mail marketing to send postcards, and even personalized letters to their prospects and clients. Want to make it even more personal? Ask for a custom printing quote around mail merge, which uses variable text or images to tailor your message to each client!

Common direct mailing services include:

  • Ink jet addressing & digital printing
  • Barcoding, presorting, and mailing
  • Machine & hand folding, inserting & sealing
  • Machine and hand collating
  • Affixing labels
  • Tabbing/wafer-sealing
  • Matched mailings
  • Metering
  • Hand stamp affixing
  • Sequencing (numeric & alpha)
  • Tag, tray, and USPS delivery
5. Miscellaneous Categories

Other projects include comic books, zines, readers, custom packaging, and likely any other creative ideas you, as the customer, can come up with.

#2 Consider Print & Paper Qualities

When requesting a custom printing quote, there are other factors you’ll need to keep in mind as well. Make sure to consider:

Paper size. This should likely go without saying, but printing large signage will cost more than printing something smaller, such as instructions, manuals or handouts.

Paper type. The type of collateral you’re printing will often help dictate the type of paper that will work best for your project. Some options may include glossy card stock, matte card stock, cardboard, paperboard, fine art paper, and more.

Ink type. Unfortunately, there’s often a pretty big price difference between black & white and color printing. Make sure to consider what’s most needed for your project, and how ink selection may factor into the cost. Still unsure?

Some questions to ask yourself are:

  • Are my materials image-heavy?
  • Are my materials text heavy?
  • What is the main purpose of the collateral (to inform? to excite the imagination?)

If you’ll need single or double-sided printing. Does your collateral need to be printed on one side or two? Often, printing on both sides of the paper costs less money and is more eco-friendly (less paper, less ink, less waste).

#3 Determine If You’ll Need Finishing Services

Many customers who are looking for print services fail to overlook post-printing press needs. Educational materials especially, and any printed work which needs to be presented in book format, will often need binding or additional compilation work.

Some options include:

  • Coil binding. Coil binding features flexible spines which keep their shape. They lay flat when opened and often work well with odd size reports.
  • Comb binding. Similar to coil binding, comb binding also lays flat when open and is a good choice for irregular paper sizes.
  • Velo binding. This type of binding doesn’t lay flat when opened and is an excellent choice for legal briefs, transcripts, financial reports, because it tightly binds printed paper up to 3 inches thick.
  • Booklet/saddle-stitching. This is an inexpensive, go-to option for small newsletters or reports (under 60 pages or so) .
  • Mounting & lamination. In order to preserve, protect, or even enhance the look of your compiled materials, mounting and lamination are both options for small scale and wide format posters, trade show signage, menu boards and more.
  • Folding, perforation, & scoring. Newer print technology and folding machines can quickly and accurately fold your print materials without damaging thicker paper types (such as card stock). You can also request perforation for materials that may require a tear-off, such quizzes, lists, or worksheets within handbooks or other resources.
  • Cutting, stapling, drilling & collating. The devil’s in the details, and luckily, most professionals in the printing industry understand that they can make all the difference. Cutting, stapling, drilling, and collating services can help really make your final print project a success.
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#4 Review Your Budget

Part of managing your print expectations is first knowing what your budget is. Contact a local printer, or do some shopping online. Browsing printers online and reviewing their pricing can help give you an idea of what to expect before you request a custom quote. But, the good news is, most print businesses offer free quotes right from their website. Just fill out a simple form and… presto! Further still, many printing services also offer a free proof, so before you spend your dollars on custom packing, you can make sure you’re happy with the delivery before your complete order is fulfilled.

About Replica Printing

Replica Printing Services has been a trusted San Diego Printer since 2001. For 20 years, we have been providing superior service and quality prints at affordable prices to local San Diego businesses and professionals. We are family-owned and operated by a close-knit team of printing experts. Let us print your business’ best impressions

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