What is EDDM?
What is EDDM? EDDM is a service offered by the United States Postal Service (USPS) that allows businesses to send mail to every address in a specific geographic area. With EDDM, you don’t need to have a list of specific addresses – you simply select the ZIP codes or carrier routes you want to target, and the USPS delivers your mail to every address on those routes.
Pros of EDDM:
Cost-effective: EDDM can be more affordable than targeted direct mail since you don’t need to purchase a mailing list or pay for postage for each individual piece of mail.
Wide reach: EDDM allows you to reach every address in a specific area, which can be beneficial if you’re looking to build brand awareness or target a large
audience.
Simple to use: With EDDM, you don’t need to worry about selecting specific addresses or creating a mailing list – the USPS takes care of the logistics for you.
Cons of EDDM:
Lack of targeting: Since EDDM delivers mail to every address in a specific area, you don’t have the ability to target specific demographics or households that may
be more likely to respond to your offer.
Limited customization: EDDM mail pieces are limited in size and design, which
doesn’t allow for personalization, so businesses cannot tailor their mailings to
specific individuals or demographics
What is Direct Mail?
Targeted direct mail is a marketing strategy that involves sending personalized mail to a specific group of individuals based on demographics such as age, income, or location. As with any marketing strategy, targeted direct mail has its pros and cons. In this article, we’ll explore the advantages and disadvantages of targeted direct mail.
Pros of targeted direct mail:
Personalization: Targeted direct mail allows businesses to personalize their
mailings with the recipient’s name or other relevant information. This can help
establish a connection with the recipient and increase the likelihood of a
response.
High ROI: Because targeted direct mail is sent to individuals who are more likely
to be interested in the business’s products or services, the return on investment
(ROI) can be higher compared to other marketing strategies.
Measurable: Targeted direct mail is easy to track and measure, allowing
businesses to evaluate the success of their campaign and make adjustments as
needed.
Brand awareness: Targeted direct mail can help increase brand awareness among
the target audience and build brand loyalty.
Cons of targeted direct mail:
Cost: Targeted direct mail can be more expensive than other marketing strategies,
as businesses may have to purchase a mailing list or pay for additional postage for smaller campaigns.
Time-consuming: Targeted direct mail campaigns require a significant amount of
planning and preparation, including creating a mailing list, designing the mailer,
and printing and sending the mail.
Response rate: While targeted direct mail can have a higher ROI, the response
rate can still be relatively low. This means that businesses may not see an
immediate return on their investment.
Limited reach: Targeted direct mail is limited to the individuals on the mailing list, which may not be a large enough audience for some businesses.
Which option is best for your business?
The decision between EDDM and targeted direct mail ultimately depends on your business’s goals and budget. If you’re looking to reach a large audience in a specific area and have a limited budget, EDDM may be the better option. However, if you’re looking to target a specific group of people and have a larger budget, targeted direct mail may provide a higher ROI. It’s also important to consider your message and branding. If your message is more general and doesn’t require personalization, EDDM may be a good fit. However, if you want to establish a personal connection with your audience and build brand loyalty, targeted direct mail may be the better option.
How Replica can help
You don’t have to navigate the world of mailing alone. Let the experts at Replica Printing Services support you every step of the way in your postal marketing journey. From help with sizing EDDM postcards to delivering to the Post Office, we are here to help. We can also print in bulk and store your mailings in-house for future orders so customers can save on printing costs per unit and have letters ready to go for your next round of mailing. Ready to tap into the marketing power of mailing?
Get in touch with us, and we will guide you to success with your next mailing!