As the summer months usher in a vibrant season of festivals, weddings, and corporate gatherings, event marketers are tasked with creating memorable experiences. High-quality print materials—ranging from invitations to promotional banners—play an indispensable role in crafting these unforgettable events. They not only set the tone but also enhance the overall attendee experience, leaving a lasting …
It looks like paper, and it feels like paper, but in fact, it is not paper. Synthetic paper is a material usually produced from resin and in some cases plastics. Although it has a similar look and feel, synthetic paper has several distinct advantages over traditional paper stocks. Here are the top 5 reasons you …
Local Printer vs. Online When comparing apples to apples, the quality, service, and know-how of the local printer win every time, but comparing an online printer to a local commercial print shop is more like comparing apples to oranges. The two could not be more different. When using an online printer, you sacrifice consistent quality …
What is Every Door Direct Mail (EDDM)? Every Door Direct Mail (EDDM) is an affordable targeted advertising technique that lets you map your marketing mail audience by age, income, or household size. This service, through USPS, allows companies to easily and inexpensively send a marketing message to entire neighborhoods or geographic areas. Studies have shown …
Augmented reality is a developing new technology, and with a wide range of uses, AR is looking to become the next biggest thing. Already, AR is in the hands of consumers. Games like PokemonGo and AR Stack have brought augmented reality into the mainstream, and companies like IKEA have taken advantage of the technology to allow …
Choosing a color scheme for any logo, flyer, poster, pamphlet or brochure can be difficult, especially if you have no experience in graphic design. However, if you have the right knowledge and know how to use the tools available to you, finding the perfect eye-catching color palette will become much easier. In this post, we …
Many people are not familiar with the basic uses and advantages of digital printing, or even what digital printing is. In a past blog post, we have covered specifically what digital printing is in great detail, but I will go over a quick recap now before I get to what digital printing can do for …
