Frustrated Frank: Episode 1

Despite the attention given to digital marketing, print marketing hasn’t lost its relevance. Print materials and promotional products are tangible expressions of your brand and remain vital parts of any successful small business marketing plan. Brands should be looking at print as an opportunity right now to get and keep attention with their audience. Here…

“Proof” is the most important aspect of science, mathematics, literature, law, and just about any other field of study you can think of. Proof is also necessary to assure that what is being presented is true and correct. Scientists need to prove any theory they come up with through experimentation and research. Mathematicians construct proofs that…

Offset printing uses printing plates and rubber blankets to transfer ink onto substrate through lithography, whereas digital printing applies toner or ink directly from a computer file without plates. The fundamental difference between offset and digital printing lies in setup requirements and cost structure: offset printing requires plate preparation and higher setup costs but offers…

The use of color for your promotions, presentations, and displays is the best way to get your audience’s attention. Even though color copies cost a little more than simple black and white copies, there are many advantages and benefits of using color print as a part of your business strategy. Using color is a great…

Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But…