As a business owner, you will often find yourself dealing with the problem of getting the word out about your business. And like most businesses you are probably focused on providing solutions for people’s problems. Finding ways to present those solutions to potential customers can be challenging, however. One way to address both of these issues is to use booklet and brochure printing to help promote your business and also explain the solutions you provide.
Here are a few reasons why printed booklets and brochures are still relevant in the age of the internet and digital media. And if you require printing services for booklets and brochures then Replica Printing located in Poway, CA can help get your needs met, so give us a call.
In the time of the internet and online promotion, you may think that booklets and brochures are less of a necessity than they once were. The reality though is that the internet provides new and additional methods of promotion, not replacements for existing methods. Most experts agree that people don’t respond to promotional material until they have encountered it multiple times. There is also a diminishing rate of return for the same promotions encountered via the same type of media.
Presenting your promotional material via different channels using different media tends to multiply the effect of each type of promotional channel. This approach lets people experience your business promotion from different directions with each direction adding to their interest in the solutions your business provides. If you focus too much on one type of promotional media then additional encounters with that media are largely wasted and may annoy and alienate a potential customer.
While most people have smartphones, the average phone screen and touch interface doesn’t make it easy to browse media. A smartphone is also connected to the internet at large with a billion different things vying for the attention of the phone user. If the person in question has a booklet or brochure for your business handy then they can easily browse it at their leisure without being distracted by other media. Their attention will be fully focussed on the information in the brochure and they will be able to concentrate on considering how your business solutions can become their solutions.
Portability and Convenience
Another consideration with booklets and brochures versus digital promotion is their portability and accessibility. If someone has either been given or has picked up a brochure then they can browse its contents in places where they may not have easy access to digital technology. They don’t require a computer or smartphone to access it. They can also browse it in places where electronics may not be allowed for a variety of reasons, or where phone reception may be poor.
If you are at a convention promoting your business to interested parties then a booklet or brochure is still the easiest way to deliver immediate and in-depth information about your company and the solutions it offers. Handing out business cards with your business website address on them is also a good solution and might be better for some situations. The problem with business cards though is that people can forget the context that they received the card in and any opportunity to engage with that person may evaporate as a result. A booklet or brochure provides them with a reminder of what your business is about and also gives them the diverse contact information they need to get in touch with you via their preferred method.
While the internet and digital media certainly add to the list of available promotional methods, the old tried and true ways of promoting a company are still relevant today. The more ways you have available to promote your business, the better chance that your promotions will reach the people who will find themselves in need of your company’s solutions. So talk to the representatives at Replica Printing in Poway, CA and see which printing solutions for booklets, brochures, and other media are available to help your business thrive and grow.