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A name and number scribbled on a napkin or scratch piece of paper doesn’t cut it in today’s business world. You need crisp printed text and graphics that reflect you and your company’s attention to detail. You don’t want current or potential customers to get the impression that your business can’t even afford quality business cards Your Leading Print Shop Being one of the leading print shops in ...
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The use of color for your promotions, presentations, and displays is the best way to get your audience’s attention. Even though color copies cost a little more than simple black and white copies, there are many advantages and benefits of using color print as a part of your business strategy. Using color is a great way to highlight key items in your publications, as well as make them more memora...
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Big brand company logos are the most valuable inch of real estate on the planet. Inc magazine estimated the value of the Nike swoosh logo at $13 billion. Your logo will have a major impact on how your customers judge both your company and products. As such you want the very best design possible. But how can you create such a logo? I recommend that you don’t start with a pen and pencil, or gr...

The Reprographic printing industry is rapidly changing as we move further into the new age of technology. There are now printers like the HP 5000 that are capable of producing color line drawings for the pretty much the same cost as a normal black and white print. The pictures below show just how much builders, engineers, and architects can benefit by printing in color in many different project ca...
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This is a new age of technology, where online branding and internet marketing have spread across every industry and business size, those that cannot rise to the standards of this digital world quickly fall behind. It wasn’t very long ago that many in the marketing world even predicted that in this new era of business, traditional marketing tactics like print would one day begin to dissipate and sl...

As a business to business printer located in San Diego, at Replica Printing we are always looking for ways to help our customer's businesses grow and thrive. One of the best and easiest ways we help some of our customers do that is through printing their yearly or quarterly catalogs to promote their products. One main misconception about catalogs is that they're outdated and  shouldn't be used ...

Many people are not familiar with the basic uses and advantages of digital printing, or even what digital printing is. In a past blog post, we have covered specifically what digital printing is in great detail, but I will go over a quick recap now before I get to what digital printing can do for you. What is Digital and Offset Printing? To start off, there are two main forms of printing used...

The 'Trade Show': Breaking it Down A trade show is a perfect way to meet potential new customers and make new vendor partnerships. Attendees and exhibitors alike are trying to network with one another, so it's important to keep these tips top of mind. 1. Choosing the Right Show Making the right decision on what show to attend can make or break your trade show booth. You want to know your target...

The technical drawing – also known as the computer aided design (CAD) – market for printing equipment took a dramatic downward turn in the 2008 economic recession. Approximately 70-80% of CAD output is used by Architects/Engineers/Construction, so the pressure upon the construction industry to become more efficient since the economic recession has never been stronger. While it has recovered somewh...