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The Value of Reading Print Over Digital Soft Copy

Considering this is a blog post, it is almost certain that you are reading this on a screen, but you probably did not realize that there is arguably a better and more effective way to comprehend all the information that will you are going to read in this post. Printing out and reading the article the old fashioned way, actually has a ton of benefits that most people do not realize and have simply forgotten about.

In an increasingly digital world, there is a common misconception that there is no room for printed materials and they are ancient relics of the past. However printed materials such as books, advertisements, and catalogs are still useful and have values that cannot be achieved through a digital presentation on a screen.

The act of reading and writing on a physical piece of paper actually activates the left-side of your brain, leading to a wide range of benefits including:

  • Improved memory.
  • Better comprehension of concepts.
  • Improved physical health.

In a study done by Noami Baron in 2016 she researched the differences in reading comprehension between print and digital by surveying college students. In her article for the New Republic, she states that she gathered data from 429 university students drawn from five countries (the U.S., Japan, Germany, Slovenia and India).

The results of her study showed that most students preferred reading print over digital for a variety of reasons. The main reasons included, “reading in print is ‘real reading.’” or  “they could ‘see’ and ‘feel’ where they were in the text.” Students also complained about an eyestrain from reading digitally as opposed to reading on traditional printed paper and students said they were more likely to get distracted or multitask while reading on screen.

This infographic explains the benefits of reading print over a digital soft copy

PrintVsDigital_Infographic

 

Two Sides also did a recent study about print in the digital world, and found that other countries around the world still prefer printed copies as opposed to digital ones.

Here are some interesting statistics they found during their study.

  • France: 85% would rather read a book in print
  • UK: 78% prefer printed magazines
  • Germany: 75% prefer printed newspapers
  • Australia: 63% prefer to shop with printed catalogues
  • Brazil: 61% prefer their energy and utility bills in print

Another study done by the Eagleman Lab even suggest that the quality of paper even matters when it comes to learning and reading retention. Their evidence showed that

“participants were more likely to recall information printed on heavy, high-quality paper than on low-quality paper.”

Impact-Graphics_Consumer-06

This is where Replica can help you

We provide a variety of printed materials that can help with reading retention. We can turn any online document into a coil bound printed book and also create notepads to write down notes and annotations so that reading retention and planning out tasks becomes a much easier process.

Our customers have seen great success using our printed training materials to get their consumers to learn easier. Here are a couple of testimonials that speak to our work.

“We have been using printed workbooks for Management Seminars for 16 years with Replica. We have seen other companies use a tablet or online application for training and have seen the common complaint that it was harder to take notes with, and even more difficult to reference back to. For 30+ years we have worked with business owners and managers to adapt to the greatest improvements in technology in their businesses, however in terms of training our experience and feedback from participants has shown us the importance of having a workbook that participants can take notes in, and work with in the future.”

Jim Hernandez SBC Training Inc.

Here is a list of all of our printed products that can help students, employees, and anyone else read and remember better than a screen can.

  • -Sales Training Manuals
  • -Quick Reference Job Aids
  • -Management Training Handbooks
  • – Product Manuals
  • -Educational Books
  • -Booklets
  • -Retractable Banners and Large Format Teaching Aids

 

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