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6 Reasons Why Direct Mail Is Still a Powerful Marketing Tool in 2021

In a sea of constant social media ads and email offers, direct mail is still one of the most powerful marketing tools for our clients in 2021. Direct mail has become particularly important for reaching customers during stay-at-home measures and will continue to be a powerful marketing tool into 2021. At Replica Printing we offer a range of creative formats, including letters, postcards, brochures, flyers, catalogues and booklets. Our clients utilize direct mail to target local customers, build brand awareness, and reach new potential buyers. Here are six reasons why you should include direct mail in your 2021 marketing plans:

  • Direct mail has a greater reach than local signage. 

Over the last several months many businesses have been forced to close or limit their physical locations. This decrease in foot traffic can be countered with direct mailing, which allows you to spread your message within a client’s home or mailbox. Consider investing in clear signage as well as strong direct mail campaigns to ensure that you reach customers in person as well as within their own environments.

  • Letters allow for a more intimate connection with past clients. 

For industries that rely on repeat business or long-term client relationships, a personalized and well-thought out letter offers the personal connection that keeps clients coming back. In a world of online offers, pop-up ads, and blanket emails, a personalized letter or card can build a better connection between you and your customers.

  • Creative postcards help you stand out in a crowd. 

Using impactful images, strong text, and clear visuals, you can create beautiful postcards that help you differentiate your business from competitors. It is crucial to choose a style that quickly conveys your message and speaks to your customers’ values. According to the Direct Marketing Association, well-designed postcards outperform all other mail sizes with a 12% response rate. Need help with your design? Our in-house team of graphic designers offer templates, imagery, and layouts that align with your brand. Contact us today for a complimentary consultation.

  • Direct mail reaches multiple people within a household. 

Unlike email marketing or digital media ads, direct mail reaches multiple people within the same household. This visibility ensures that your advertising investment goes farther and informs more potential customers about your offerings. 

  • Postcards are cost effective, hyper-local marketing aids. 

In 2020 and 2021 there was a strong consumer interest in supporting small, local businesses. This trend continues into 2021, making it important for companies to engage potential customers through hyper-local direct mail strategies. Postcards allow you to strengthen your current local network while reaching new clients that are looking to support local businesses.

  • Personalized letters and offers spur customers to take action. 

Evidence suggests that personalized letters and offers may be more effective than generalized advertisements or blanket email campaigns. By identifying the right offer for the right customer, you increase the chance that your ad will encourage the buyer to take action.

Whether you opt for a postcard, letter, flyer, or another creative direct mail format, keep in mind that quality is key. Replica Printing offers the best in print marketing technology. Including sustainable inks, recycled papers, and in-house graphic designers. Get in touch today for a free quote or to learn more about our services.

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